My mom unsubscribed from my email list
It was pretty funny and it’s a good lesson in “healthy” practices for your newsletters/email lists.
I recently switched newsletter platforms and of course, updates for your business are never as simple as you may hope.
I’ve held out on purchasing a “business” email for as long as I could because my regular “gmail” was performing well-enough, even after the updates in authentication protocols that came in 2024 or whenever it was. When I switched over to my new newsletter provider though, things got ugly. The “from” address was real janky and it registered as a new address and more like spam rather than an email address my readers had opened emails from in the past.
So, then my mom unsubscribed from my email list - because it looked like spam - better safe than sorry, I understand.
Sometimes, as a solopreneur it can feel personal when people unsubscribe from your email list but just remember:
If they do unsubscribe (intentionally) it’s because they aren’t a good fit, and it is probably a good sign that you are talking to the folks who are a good fit.
Email providers are getting more "sophisticated" these days, they can be tricky. They unsubscribe you from senders who you haven’t opened emails from recently. They organize your emails according to their standards and some providers go so far as to use AI to summarize the content of the email - so your subject line and preview line may not even be viewable (annoying).
A few take-aways for us all:
Don’t half ass things, keep it tidy, keep it effective. Keep your ducks in a row so that your emails have the best chance of reaching the folks who are interested. Life and inboxes are busy enough, don’t add another variable that might help your email fall through the cracks.